Best Way to Increase Sales for FMCG Brands

FMCG brands with high market share are most likely to increase sales by using field proxies to sell their products. This is easy to do with custom printed bags, but what are the best ways to maximise the effect of these bags?

Shoaib Ahmed
3 min
June 2, 2023
Increase Sales For FMCG Brands

What's On This Page?

  • Introduction
  • Enhance Product Packaging And Branding
  • Give Out Discounts And Special Deals
  • Distribute And Put Things On Shelves Better.
  • Invest In Advertising And Marketing
  • Improve R&D And Product Innovation
  • Build Strong Relationships With Retailers And Channel Partners
  • Prioritize Consumer Engagement and Feedback
  • Expand Into New Markets
  • Conclusion
  • A Little Bit Of Fieldproxy
  • Closing Thoughts


In today's highly competitive business environment, FMCG (Fast-Moving Consumer Goods) brands are frequently searching for effective sales-driving strategies in order to remain competitive. To increase market share and reach new consumers, the industry's rapid pace necessitates the use of innovative strategies. Utilising e-commerce platforms has proven to be a highly effective marketing strategy. This article will examine the most effective methods for increasing sales for FMCG brands, with an emphasis on the benefits of e-commerce and complementary strategies.

  • Enhance Product Packaging And Branding
  • Give Out Discounts And Special Deals
  • Distribute And Put Things On Shelves Better.
  • Invest In Advertising And Marketing
  • Improve R&D And Product Innovation
  • Build Strong Relationships With Retailers And Channel Partners
  • Prioritize Consumer Engagement and Feedback
  • Expand Into New Markets

Enhance Product Packaging And Branding

The way a product is packaged can have a big effect on whether or not someone buys it. FMCG brands should put money into attractive package designs that match the tastes of their target market and clearly show what the brand stands for and what it offers. Brand recognition and loyalty can also be built with strong branding and consistent messaging across all marketing platforms.

Give Out Discounts And Special Deals

Consumers are often drawn to sales, deals, and other special offers. FMCG brands can run limited-time sales, bundle deals, or loyalty programmes to encourage users to buy again and to bring in new ones. Having exclusive deals with store partners can also help boost sales and bring more attention to your brand.

Distribute And Put Things On Shelves Better.

Making sure that your product is distributed well and is on a visible shelf in stores can have a big effect on sales. FMCG brands should focus on building strong connections with retailers and distributors, getting the most out of their inventory management, and using effective merchandising strategies to make their products more visible and available.

Invest In Advertising And Marketing

To raise awareness and boost sales, you need marketing and advertising strategies that work. FMCG brands should use both standard advertising methods (like TV, radio, and print) and digital marketing methods (like search engine marketing and advertising on social media) to reach their target audience. Influencer marketing is another strong way to get more people to know about and trust a brand.

Improve R&D And Product Innovation

Always coming up with new ideas and putting out new goods or versions of existing ones can keep customers interested and bring in new ones. FMCG companies should put money into research and development to keep up with how customer tastes and market trends change. Brands can stand out and get ahead of the competition by making new products that meet customers' wants.

Build Strong Relationships With Retailers And Channel Partners

It's important for FMCG brands to work together and form agreements with retailers and channel partners. By building relationships that are good for both parties, brands can get access to bigger distribution networks, get better shelf placements, and learn important market information. With regular contact and feedback, these relationships can be strengthened and sales can go up.

Prioritize Consumer Engagement and Feedback

FMCG brands should actively connect with their customers through channels like social media, email marketing, and customer service. Customers will be more loyal to your brand and have a better overall experience if you ask for and react to their feedback. Brands can also do market research, polls, and focus groups to learn more about what customers want and how to change their strategies to meet those needs.

Expand Into New Markets

FMCG brands can find new ways to grow by exploring new markets, both in their own country and abroad. Doing market research to find target markets with high growth potential and changing products and marketing tactics to fit local tastes can help drive sales in these new markets.


Getting FMCG brands to sell more needs a multifaceted plan that uses different strategies. Using e-commerce platforms is a powerful tool, but it should be combined with other strategies, such as improving product packaging and branding, offering discounts and promotions, improving distribution and shelf placement, investing in advertising and marketing, putting product innovation first, building strong relationships with retailers and channel partners, engaging with customers, and looking into new markets.

FMCG businesses can boost sales, raise brand awareness, and get a strong foothold in the market by giving these strategies careful thought and tailoring them to their specific brand and target market. The key is to always change and adapt as customer tastes and market conditions change. With a focus on the customer and a dedication to innovation, FMCG brands can thrive and win in the highly competitive consumer goods market of today.

A Little Bit About Fieldproxy

As businesses expand and operations grow more complex, managing field teams can be a daunting task. From managing tickets to scheduling jobs and everything in between, keeping track of everything can be time-consuming and inefficient.

That's where Fieldproxy comes in - an end-to-end field team management solution that aims to simplify these tasks and streamline operations.

Ticket Management Solutions

One of the key features of Fieldproxy is its ticket management system. With this feature, businesses can create, assign, and manage tickets, ensuring that issues are resolved quickly and efficiently. This means that customers get the service they need, and businesses can maintain their reputation for quality customer support.

Schedule Jobs For Field Agents

Another important aspect of Fieldproxy is its job scheduling feature. With this tool, businesses can schedule jobs and assign them to field teams in real-time. This helps ensure that the right team is on the job at the right time, which can save businesses time and money.

Generate Quotes And Estimates

Fieldproxy also offers a mobile application that allows field teams to generate quotes and estimates on the go. This feature is particularly useful for businesses that operate in industries where quotes and estimates are necessary, such as construction or landscaping. With this feature, businesses can provide accurate quotes to their customers quickly and easily.

Raise Invoices And Collect Payments

In addition to generating quotes and estimates, the Fieldproxy mobile application also allows businesses to raise invoices and facilitate payment collections through integrations with popular payment gateways. This can help businesses get paid faster and with less hassle.

Collect Valuable Customer Feedback

With features like customer happiness index, and historical customer data, ensure your customers are always satisfied with your products and services. Know exactly how your customers operate and provide better quality services.

Dashboards And Reports

Fieldproxy’s easily-presentable data dashboards and reports allow managers to make sense of all the data their field teams collect, in real time.

Create, curate, and manage different dashboards and reports to help make better data-backed decisions for your service teams.

Make a data-backed decision today. Fieldproxy is trusted by 170+ clients and used by over 50,000+ agents all over the globe Click Here To Get Free Demo

Closing Thoughts

So why should businesses consider Fieldproxy? With its comprehensive set of features, Fieldproxy can help businesses save time, streamline operations, and improve customer satisfaction. And with a free demo available, there's no reason not to give it a try.

If you're looking for an end-to-end field team management solution that can help you manage tickets, schedule jobs, generate quotes and estimates, raise invoices, and collect payments while also providing customer feedback support, then Fieldproxy might be the solution for you.

Book a free demo today to see how Fieldproxy can help your business improve its operations and customer satisfaction.

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Field Sales

Best Way to Increase Sales for FMCG Brands

Shoaib Ahmed
June 2, 2023
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