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Social media has become a household name throughout the world, thanks to field service digitalization. I'm sure everyone has talked about how social media is corrupting young minds, in your school or college debate. On the flip side, social media is an extremely powerful tool to spread awareness, let out your creativity and gain knowledge. FMCG Brands have upped their marketing strategy by utilizing social media and have been attracting traction by constantly engaging their customers. To know more, keep reading this article!
FMCG Brands like Dove, L'Oréal, and Nescafé have created amazing social media campaigns to promote their products. They have also included social and environmental issues as easter eggs within their promotional campaigns. Constantly engaging their consumers through Instagram stories, continuous tweeting, and using a variety of platforms like Snapchat have pushed their marketing tactics to a higher level.
Countless brands under the FMCG sector strive to reach the pinnacle of success through extensive marketing. With so many brands channeling their creativity and making the best out of social media, it is inevitable for some brands to have FOMO! This can be tackled only with a unique and effective social media marketing strategy.
Here are 10 ways to up your social media marketing game and say bye to FOMO!
Instagram stories are one of the best ways to engage your customers daily. It is a medium that encourages tapping the creativity of the brand and promotes your products. With inbuilt poll options, creative stickers, and funky texts, the brand can portray its fun side and attract all age groups. It also has provision for adding links and tagging pages helping FMCG brands to gain more traction.
Onboarding fashion and lifestyle influencers to promote your brand will extend the target audience base and help in spreading awareness of the product in an organic wave. It also helps in building trust and credibility among the consumers.
There are times when people look at a Facebook or Instagram post and are tempted to buy that product. When there are no direct methods to buy at that instant, they often avoid searching up the website and end up not buying it. Driving sales directly through social media can compel the consumer to impulse buy. Using the 'shop' feature in Instagram or linking the product on Facebook, FMCG brands can enable ways where consumers can directly get hold of the product.
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Consumers feel validated when the brand personalizes messages without generalizing them. Social media platforms have come up with various means to encourage personalized interaction. This increases customer loyalty to the brand and its retention rate.
Resharing customer opinions on brands and engaging them with their satisfaction towards the brand is another way to make the consumers feel respected and valued. Interacting with them through comments, resharing posts and stories boost customer experience. Netflix India has been a classic example and its social media page has been loved by all.
Consumer these days are well aware and informed about the issues of the world. The present generation is likely to get attached to a brand that is socially and environmentally aware. Taking a strong stance on social and environmental issues creates a positive brand image and promotes customer loyalty.
Artificial intelligence has made what was once impossible, possible. Engaging with customers through chatbots promotes personalization. Through these, customers can contact employees, sort out any queries, and so on.
Identify your audience and accordingly choose the required social media platforms. For example, Snapchat might attract only a few of the millennials and is useless for other older age groups.
Tapping into regional content can cover the grassroots of the society. Content in regional languages is likely to attract a huge rural audience. Patanjali is one brand that has made sure to include campaigns drafted in regional languages.
Organizing fun campaigns centering around several products of the brand will help in triggering participation and hence improve customer experience. It also provides an opportunity to familiarize the audience with the products of the brands.
There are a lot of brands in FMCG that have resorted to social media as a crucial way of marketing. Differentiating them from those who achieve extraordinary results is by effectively strategizing. This article had covered 10 ways brands can make use of social media to give an edge over other competitors.
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