Top Three Sales Strategies To Increase Sales For FMCG Products: 2024 Examples

Are you looking for ways to increase sales for your Fast Moving Consumer Goods (FMCG) products? Look no further! Here are our top three strategies for boosting FMCG sales in 2023

Shoaib Ahmed
3 mins
July 8, 2024
Sales Strategies to increase sales for FMCG

What's On This Page?

  • Introduction
  • How To Increase FMCG Sales
  • Find Your Competition
  • Avoid Selling With Unnecessary Terms
  • Increase Your Connections
  • Closing Thoughts


Within the consumer goods industry, fast-moving consumer goods (FMCG) include items like food and drink, home and personal care products, and medications. Compared to substantial commodities like cars, they are frequently thought of as convenience goods that move rapidly off the shelves. FMCGs are sold in a number of locations, such as supermarkets, corner stores, and convenience stores, where they can be sold fast.

Products in this category must be marketable. They are frequently consumer goods that are advertised based on their usefulness. Entrepreneurs must contend with intense competition for shelf space, thus FMCG distributors must come up with very effective plans for getting their products displayed and sold prominently by retailers.

There are a lot of ways you can increase sales for FMCG products, or just get the ball rolling, but in this article, we’re going to focus on the three most important sales strategies for FMCG products that you as an FMCG sales manager need to implement right away to see results.

How To Increase FMCG Sales?

1. Find Your Competition

Knowing your competitors is helpful if you want to keep on the cutting edge, regardless of what you're attempting to sell. Imagine, for instance, that you are looking at distribution options for a new brand of root beer and wish to enter markets where there are currently five other varieties of root beer vying for shelf space.

Since they probably already have something comparable and base their product on local tastes and client preferences, we advise against pursuing this site.

Before going all through with this strategy, however, it's vital that we understand why your competitors aren't present in this store or region, there may be a very good reason for this! What might seem like a great opportunity on the surface could actually turn out to be quite futile so let’s take things one step at a time before ruling out any possibilities here. A little more investigation is certainly warranted before making an additional visit.

Deploy your field teams and try to dig up as much as you can on your competition. Once you have a pretty good idea of the current market related to yourself and your product, not only can you begin assessing which are the best areas that would be profitable for your company, but you'll also need to come up with strong ways of how to make your product appealable enough to stand out among any competition.

2. Avoid Selling With Unnecessary Terms

When selling grocery products, one is often stuck when selling products to small store owners, who are understandably reluctant to purchase products they are worried may not sell. However, if you have a product that you are sure the store owner will enjoy, but after extensive negotiations, he or she refuses to buy in bulk.

One may offer them a compromise: They won't buy your product up-front because it's quite risky, but if it sells after being kept on the shelves for a period of time then they'll give you an agreed-upon cut. If it fails to sell however then it's your loss and not theirs! This is called consignment selling where distributors are at a disadvantage because they can lose thousands because of bad deals! Avoid consignment selling as much as you can. Ask your field sales teams to be wary of such compromises.

3. Increase Your Connections

The stronger your relationships with store owners and managers, the more they will be willing to work with you. This is probably the most important piece of advice we can give when it comes to selling in stores because so many streetside shops don't have official franchises, and therefore the workers behind the counter don't really need to follow any set of rules or guidelines when it comes down to selling your products.

If they like you and trust you then they won't be afraid to adopt your product and push it in front of customers' faces in hopes that they'll buy it.

Closing Thoughts

One of the many ways to win in the FMCG industry is by making sure you follow the right principles through out, making quick changes wherever needed, and taking note of what you can and cannot achieve. These three sales strategies will go a long way in helping build a good reputation for your brand, and over time, you will start to see the numbers go up and eventually explode out of proportion.

A Little Bit About Fieldproxy

As businesses expand and operations grow more complex, managing field teams can be a daunting task. From managing tickets to scheduling jobs and everything in between, keeping track of everything can be time-consuming and inefficient.

That's where Fieldproxy comes in - an end-to-end field team management solution that aims to simplify these tasks and streamline operations.

Ticket Management Solutions

One of the key features of Fieldproxy is its ticket management system. With this feature, businesses can create, assign, and manage tickets, ensuring that issues are resolved quickly and efficiently. This means that customers get the service they need, and businesses can maintain their reputation for quality customer support.

Schedule Jobs For Field Agents

Another important aspect of Fieldproxy is its job scheduling feature. With this tool, businesses can schedule jobs and assign them to field teams in real-time. This helps ensure that the right team is on the job at the right time, which can save businesses time and money.

Generate Quotes And Estimates

Fieldproxy also offers a mobile application that allows field teams to generate quotes and estimates on the go. This feature is particularly useful for businesses that operate in industries where quotes and estimates are necessary, such as construction or landscaping. With this feature, businesses can provide accurate quotes to their customers quickly and easily.

Raise Invoices And Collect Payments

In addition to generating quotes and estimates, the Fieldproxy mobile application also allows businesses to raise invoices and facilitate payment collections through integrations with popular payment gateways. This can help businesses get paid faster and with less hassle.

Collect Valuable Customer Feedback

With features like customer happiness index, and historical customer data, ensure your customers are always satisfied with your products and services. Know exactly how your customers operate and provide better quality services.

Dashboards And Reports

Fieldproxy’s easily-presentable data dashboards and reports allow managers to make sense of all the data their field teams collect, in real time.

Create, curate, and manage different dashboards and reports to help make better data-backed decisions for your service teams.

Make a data-backed decision today. Fieldproxy is trusted by 170+ clients and used by over 50,000+ agents all over the globe Click Here To Get Free Demo

Closing Thoughts

So why should businesses consider Fieldproxy? With its comprehensive set of features, Fieldproxy can help businesses save time, streamline operations, and improve customer satisfaction. And with a free demo available, there's no reason not to give it a try.

If you're looking for an end-to-end field team management solution that can help you manage tickets, schedule jobs, generate quotes and estimates, raise invoices, and collect payments while also providing customer feedback support, then Fieldproxy might be the solution for you.

Book a free demo today to see how Fieldproxy can help your business improve its operations and customer satisfaction.

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Field Sales

Top Three Sales Strategies To Increase Sales For FMCG Products: 2024 Examples

Shoaib Ahmed
July 8, 2024
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