SKCO Paints

How SKCO Paints Uses Fieldproxy To Improve Field Sales By 400%
April 13, 2022

Company Overview

SKCO Paints is an emulsion paint company that offers primers for various purposes like metal, plastic, FRP ceramics, and rubber.

In 1961, Kashinath laddha started JACKSON PAINTS AND ALLIED INDUSTRIES. This company was dealing with whiting powder and later started manufacturing coloured mud and sunla.

In the year 1981, together with his son Shirish Laddha, Mr. Kashinath started manufacturing dry distemper. In 1984, SKCO Paints Products was incorporated by Shirsh Laddha. He took over the company from his father and entered the line of decorative paints. He started with the manufacturing of dry distemper (for walls) gradually starting with the manufacturing of red oxide and primer, and later including red oxides.

Today, SKCO Paints is a leader in emulsion paints, based out of Pune. They have been in business for close to 40 years, with over 60% market share in Maharashtra, India, and 400+ dealers across various other parts of the country.

Before Fieldproxy

  • Managing all these field teams happened only over the phone.

  • Daily reports and numbers had to be submitted at offices. No online submission medium was available.

  • There was almost always a chance for error. People would either submit wrong timesheets or check-in late or check-out early. 

  • There was no surefire way of finding out or correcting the issue automatically.

  • Errors and Data had to be manually authenticated, causing huge wastage of time and money.
“Fieldproxy transformed how we Manged field work”
- Yash Laddha

How Fieldproxy Changed Their Lives

  • Real-time location tracking and monitoring. Employees could no longer cheat their way out.

  • Attendance monitoring and timesheet reports. You always have a check on who’s working and who’s not. Increase in workforce efficiency.

  • Automated reports to keep everyone in the team updated on the operations.
Improved Field Sales Operations by over 400%

Why SKCO Chose Fieldproxy

  • Fieldproxy developed a solution for SKCO at a fraction of the cost of hiring a developer to do it.
The transaction from conversion to product handover was seamless. The customer support was a cherry on top.

  • Offered a free 7-day trial, which turned to a three-month paid subscription, which then led to a longer-term subscription.

Flexible upgrades = happy customers.

  • Greater efficiency, data-centric decision making based on easy-to-use reports, and integrations helped seal the deal.
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