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The Anandrathi group came into existence close on the heels of economic liberalisation. With an aim to channelise the newfound hope and financial optimism into tangible results, Mr Anand Rathi and Mr Pradeep Kumar Gupta laid the foundation of the Anand Rathi Group in 1994. From setting up a research desk in 1995 to starting a capital market lending business in 2019, we have always kept the client at the centre of our plans.
An unwavering focus on ethics, entrepreneurial zeal and innovation has helped us thrive over the years. Our umbrella of services includes stock broking, wealth management, investment banking, commodities broking, construction finance and capital market lending, amongst others. With a dedicated client base of over 5 Lac Registered Customers, continued trust and support of our customers has been the most valuable legacy of the Anand Rathi Group.
Anand Rathi, a prominent financial services company operating across India, was facing a multitude of challenges in managing their field operations effectively. Their field agents, including DSAs (Channel Partners), were struggling to optimize client visits, efficiently onboard new clients, and ensure timely loan disbursals. The lack of streamlined processes and real-time visibility into field activities hindered their ability to meet targets and build a strong client pipeline. To address these challenges, Anand Rathi decided to implement FieldProxy, a comprehensive field service management software. This use case elaborates on how FieldProxy's features empowered Anand Rathi to overcome these challenges and achieve operational excellence.
Anand Rathi faced the pressing challenge of efficiently managing daily DSA visits to prospective clients, with a clear goal of maximizing client engagement and building an effective pipeline.
FieldProxy's Dispatch Board and Jobs Management features emerged as the ultimate solution. These features allowed for the organized scheduling and assignment of tasks for DSAs, optimizing their routes and ensuring that client visits were conducted in a timely and efficient manner. By streamlining the entire process, Anand Rathi was able to enhance the productivity of their field agents and create a more engaging client experience.
Onboarding new clients demanded a systematic approach for activities such as data collection, document submission, and client verification.
FieldProxy's Organizations and Customer Portal features came to the rescue by centralizing client-related data. This centralized repository facilitated the organized storage of client information, streamlined the onboarding process, and ensured that client interactions were seamless and efficient. Anand Rathi's ability to provide clients with a smooth onboarding experience significantly improved, enhancing their overall reputation in the industry.
Ensuring timely and accurate loan disbursals to clients presented a challenge that required an efficient and streamlined approach for recurring visits.
FieldProxy's Dispatch Board and Jobs Management features played a pivotal role in addressing this challenge. They allowed for task reassignment based on proximity and other relevant factors, ensuring that recurring visits for loan disbursals were executed with precision and timeliness. By optimizing these processes, Anand Rathi not only improved client satisfaction but also increased the efficiency of their loan disbursal operations by 57%
Managing a PAN India team of DSAs required an efficient tracking and performance monitoring system.
FieldProxy's analytics views provided Anand Rathi with a comprehensive overview of their field agents' performance. This analytical capability empowered Anand Rathi to identify top-performing agents and areas that needed improvement. With actionable insights from real-time data, they could make informed decisions, implement targeted training, and recognize and reward high-performing agents, thus enhancing the overall efficiency of their field teams.
Anand Rathi lacked real-time visibility into daily field activities, which hindered their ability to monitor progress and address issues promptly.
FieldProxy's real-time tracking and reporting capabilities offered transparency into daily field activities. This visibility allowed Anand Rathi to monitor progress, promptly address bottlenecks, and ensure that daily targets were consistently met. The ability to make informed decisions based on real-time data significantly enhanced their operational efficiency and client engagement.
Anand Rathi aimed to boost the daily productivity of their field agents.
FieldProxy's offline mobile app was a game-changer in this regard. It allowed DSAs to complete their daily visit activities seamlessly, even in areas with limited network connectivity. This streamlined processes and led to a remarkable 67% increase in daily productivity. By eliminating connectivity-related hurdles, Anand Rathi empowered their field agents to focus on what mattered most – engaging with clients and driving business growth. This productivity boost not only enhanced their operational efficiency but also contributed to their overall success in the financial services industry.
By implementing FieldProxy's comprehensive field service management software, Anand Rathi successfully overcame the challenges they faced in their field operations. The software provided efficient solutions for DSA visits optimization, client onboarding, and recurring visits for loan disbursals. It also enabled performance monitoring of their PAN India team, real-time visibility into field activities, and significant productivity enhancement. Anand Rathi's continued success in the financial services industry is a testament to the transformative impact of FieldProxy in managing and optimizing their field operations.