Field Sales

Top Three Sales Strategies To Increase Sales For FMCG Products: 2023 Examples

Are you looking for ways to increase sales for your Fast Moving Consumer Goods (FMCG) products? Look no further! Here are our top three strategies for boosting FMCG sales in 2023

Shoaib Ahmed
3 mins
May 27, 2023
Sales Strategies to increase sales for FMCG
Field Sales

Top Three Sales Strategies To Increase Sales For FMCG Products: 2023 Examples

Shoaib Ahmed
May 27, 2023

What's On This Page?

  • Introduction
  • How To Increase FMCG Sales
  • Find Your Competition
  • Avoid Selling With Unnecessary Terms
  • Increase Your Connections
  • Closing Thoughts


Fast-moving consumer goods (FMCG) are products like food and drinks, hygiene and home products, and medicines within the consumer goods sector. They tend to be considered convenience goods and sell quickly in comparison to durable goods such as cars. FMCGs are found in a variety of outlets including convenience stores, supermarkets, and corner stores where they can sell quickly.

Products in this category need to appeal to people. Very often they are consumer products that are promoted based on functionality. As an entrepreneur, you face fierce competition for shelf space, meaning that it is vital for FMCG distributors to develop highly effective strategies when it comes to getting their products displayed and sold most prominently by retailers.

There are a lot of ways you can increase sales for FMCG products, or just get the ball rolling, but in this article, we’re going to focus on the three most important sales strategies for FMCG products that you as an FMCG sales manager need to implement right away to see results.

How To Increase FMCG Sales?

1. Find Your Competition

No matter what you're trying to sell, it's good to know your competition if you want to stay on the cutting edge. For example, suppose you're looking at distribution possibilities for a new brand of root beer and want to get into stores that already have five different varieties of root beer competing for space on their shelves.

We would encourage you not to pursue this location because it’s likely they already have something similar and plan their inventory around specific tastes and customer preferences in the area.

Before going all through with this strategy, however, it's vital that we understand why your competitors aren't present in this store or region; there may be a very good reason for this! What might seem like a great opportunity on the surface could actually turn out to be quite futile so let’s take things one step at a time before ruling out any possibilities here. A little more investigation is certainly warranted before making an additional visit.

Deploy your field teams and try to dig up as much as you can on your competition. Once you have a pretty good idea of the current market related to yourself and your product, not only can you begin assessing which are the best areas that would be profitable for your company, but you'll also need to come up with strong ways of how to make your product appealable enough to stand out among any competition.

2. Avoid Selling With Unnecessary Terms

When selling grocery products, one is often stuck when selling products to small store owners, who are understandably reluctant to purchase products they are worried may not sell. However, if you have a product that you are sure the store owner will enjoy, but after extensive negotiations, he or she refuses to buy in bulk.

One may offer them a compromise: They won't buy your product up-front because it's quite risky, but if it sells after being kept on the shelves for a period of time then they'll give you an agreed-upon cut. If it fails to sell however then it's your loss and not theirs! This is called consignment selling where distributors are at a disadvantage because they can lose thousands because of bad deals! Avoid consignment selling as much as you can. Ask your field sales teams to be wary of such compromises.

3. Increase Your Connections

The stronger your relationships with store owners and managers, the more they will be willing to work with you. This is probably the most important piece of advice we can give when it comes to selling in stores because so many streetside shops don't have official franchises, and therefore the workers behind the counter don't really need to follow any set of rules or guidelines when it comes down to selling your products.

If they like you and trust you then they won't be afraid to adopt your product and push it in front of customers' faces in hopes that they'll buy it.

Closing Thoughts

One of the many ways to win in the FMCG market is by making sure you follow the right principles through and through, making quick changes wherever needed, and taking note of what you can and cannot achieve. These three sales strategies will go a long way in helping build a good reputation for your brand, and over time, you will start to see the numbers go up and eventually explode out of proportion.

A Little Bit About Fieldproxy

As businesses expand and operations grow more complex, managing field teams can be a daunting task. From managing tickets to scheduling jobs and everything in between, keeping track of everything can be time-consuming and inefficient.

That's where Fieldproxy comes in - an end-to-end field team management solution that aims to simplify these tasks and streamline operations.

Ticket Management Solutions

One of the key features of Fieldproxy is its ticket management system. With this feature, businesses can create, assign, and manage tickets, ensuring that issues are resolved quickly and efficiently. This means that customers get the service they need, and businesses can maintain their reputation for quality customer support.

Schedule Jobs For Field Agents

Another important aspect of Fieldproxy is its job scheduling feature. With this tool, businesses can schedule jobs and assign them to field teams in real-time. This helps ensure that the right team is on the job at the right time, which can save businesses time and money.

Generate Quotes And Estimates

Fieldproxy also offers a mobile application that allows field teams to generate quotes and estimates on the go. This feature is particularly useful for businesses that operate in industries where quotes and estimates are necessary, such as construction or landscaping. With this feature, businesses can provide accurate quotes to their customers quickly and easily.

Raise Invoices And Collect Payments

In addition to generating quotes and estimates, the Fieldproxy mobile application also allows businesses to raise invoices and facilitate payment collections through integrations with popular payment gateways. This can help businesses get paid faster and with less hassle.

Collect Valuable Customer Feedback

With features like customer happiness index, and historical customer data, ensure your customers are always satisfied with your products and services. Know exactly how your customers operate and provide better quality services.

Dashboards And Reports

Fieldproxy’s easily-presentable data dashboards and reports allow managers to make sense of all the data their field teams collect, in real time.

Create, curate, and manage different dashboards and reports to help make better data-backed decisions for your service teams.

Make a data-backed decision today. Fieldproxy is trusted by 170+ clients and used by over 50,000+ agents all over the globe Click Here To Get Free Demo

Closing Thoughts

So why should businesses consider Fieldproxy? With its comprehensive set of features, Fieldproxy can help businesses save time, streamline operations, and improve customer satisfaction. And with a free demo available, there's no reason not to give it a try.

If you're looking for an end-to-end field team management solution that can help you manage tickets, schedule jobs, generate quotes and estimates, raise invoices, and collect payments while also providing customer feedback support, then Fieldproxy might be the solution for you.

Book a free demo today to see how Fieldproxy can help your business improve its operations and customer satisfaction.

Like this Blog? Share it

Related Blogs