How To Become A Seller On Udaan

If you are a seller you should know how to make the most of the Udaan platform, especially in 2023. Here are some tips to help you get started with Udaan as fast as possible.

Shoaib Ahmed
3 min
June 2, 2023

How To Become A Seller On Udaan

Shoaib Ahmed
June 2, 2023

What's on this page

  • What is Udaan?
  • What services does Udaan offer?
  • How to sell on Udaan?
  • Documents required to become an Udaan seller
  • What are the advantages of joining Udaan?


E-commerce has changed the business of trading around. One can now do away with traditional trading methods and go on to trade online - it's convenient, and efficient, and there are more opportunities for this type of trading. Since e-commerce sites simply help you create an online identity for your store, it brings in transparency which is necessary to avoid disputes.

The existence of numerous websites for business-to-customer (B2C) interactions has contributed enormously towards B2B markets too. But all these had one drawback - the absence of B2B portals on which companies could simply list themselves along with their needs and requirements thereby increasing their revenue through interaction with other companies.

Udaan decided to fill this gap by giving small businesses their own portal where they can openly advertise what they need and hope to get the best-suited buyer in return without any competition from other sellers which helps them increase their revenue considerably.

What Is Udaan?

Udaan is a Business-to-Business portal that connects brands, retailers and manufacturers among other industry players together. Founded in 2016 by Sujeet Kumar, Amod Malviya and Vaibhav Gupta, its headquarters is located in Bangalore.

The main reason behind the success of Udaan was because all of its founders were from the same background and had already knowledge in this domain. The only difference between Udaan and Flipkart is that one was B2B (business to business) and another one was B2C (business to consumer).

Also after Jio was found, the founders were sure acting upon they would have lots of users so, they came in the market with features like product catalogue, reviews & specific buyer-seller interaction.

What Services Does Udaan Offer?

Clothing, Electronic, FMCG and Staples – these are the sort of things Udaan has to offer. It aims to provide a single platform for all its members. If you’ve been selling on Udaan Marketplace, then it’s important that you move over to seller central too because this ensures that all your sales data is easy and centralized and provides an account dedicated for you which helps solve problems related to listing and order details at one place.

Wholesalers sell their products on Udaan. Retailers visit the platform to browse the goods and place an order. Udaan picks up the order from the wholesaler and delivers it to a retailer. This is how the complete cycle works. So if you’re a seller, it’s relatively simple to get started with Udaan.

Note: For Indian business owners registering for an online marketplace portal, GST has become mandatory. You must be GST compliant before enrolling for a seller account on Udaan.

How To Sell On Udaan?

To become an Udaan Seller, first, create a seller account by following the steps below. After that, you can log in to your account and then begin planning the offer(s) of an item. To make things easy for you as a seller, there are no fees associated with signing up for an account at the Udaan Online store. Here’s how you do it:

  • Go to the Udaan Seller Central website
  • Enter the mobile number with which you want to register on Udaan
  • You will receive an OTP on the entered number to verify the contact number.
  • Enter the details asked in the form – Name, Business Name and Pincode (associated with your business)
  • After filling in the details, you will be redirected to the seller dashboard.

You can also download the Udaan application from the Google Play Store and sign up for an account. Once you've registered for an account, as a seller, you will be able to log in to do business with Udaan.

Documents Required To Become An Udaan Seller

Udaan is very strict with who it lets into its family, so proper legal documents ad verification are mandatory if you want to become an Udaan seller. Either of the following documents will be necessary to get you off the ground.

What Are The Advantages Of Joining Udaan?

Huge Customer Base

In online sales, there may be a situation when customers make repeat purchases. Provided the fact that most customers from all over India visit Udaan to buy stuff, there is a high internet traffic count which results in a large number of sales. Also creating branches in ownership for buyers in numerous categories such as - government, organization, associations, enterprises and new regions.

Enrolling with Udaan will allow sellers to establish new natural paths by selling presence directly to consumers and business professionals who want to socialise directly with sellers and negotiate prices.


Udaan is a trusted company. You can rest assured knowing your money will not be compromised. This secure payment is beneficial for both sellers and buyers. The settlement cycle is a lot quicker than a lot of other marketplaces in India that have been established in recent times!

Quality Customer Support

Udaan sellers have made it possible for 100s of sellers to scale their business with desirable products across India by providing an interactive marketplace. Every team member at Udaan Seller Support is dedicated to making sure your seller experience is nothing but pleasant. To contact their dedicated customer service executives, you can always call Udaan’s toll-free number 91-9686976427 or email anytime between 8 AM -10 PM (Monday – Saturday)

Delivery Support

It’s important that products make their way to consumers in a timely and safe manner. This is not something that can be taken lightly, and it requires some kind of solution over which the retailer has no control.

Fortunately, Udaan provides such a solution. Once an order comes through on Udaan seller central, the delivery partner will get in touch with the wholesaler to go and pick up the order. All the wholesaler has to do is package it up and keep it ready for pickup.

Closing Thoughts

There is no doubt that an Udaan has gained huge popularity in a short span of time, as it has quickly become popular in the marketplace after being publicly declared a unicorn by industry experts. So if you are interested in following on the success of an Udaan in business, whether if you are a wholesaler or someone looking to gain greater customer acceptance with hassle-free processes, we definitely recommend getting enrolled with Udaan today.

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