How To Generate Leads With IndiaMart

IndiaMart has been connecting buyers with suppliers in India for over 10 years. It is one of the biggest online wholesale marketplaces in India. You can access the site and use it to generate sales leads and make new business contacts.

Shoaib Ahmed
3 min read
June 2, 2023
How To Generate Leads With IndiaMart

How To Generate Leads With IndiaMart

Shoaib Ahmed
June 2, 2023

What's On This Page?

  • Introduction
  • Lead Generation For Indiamart Sellers
  • What Is Indiamart
  • How To Find Leads For Your Business - The Easy Way
  • Why Is Lead Generation Important
  • Who Qualifies As A Lead?
  • How Do I Find Leads For My Business?
  • Product Listing On Indiamart
  • How To Sell On Indiamart?
  • Advantages Of Selling On Indiamart


We mentioned why IndiaMart is a great lead generation tool in one of our articles. And although it seemed obvious to us, to a lot of people, this came as a surprise. Almost everyone knew IndiaMart as the best place to get customers for D2C brands, but only a few knew that they could use IndiaMart for B2B as well. Shocker, right?

Let’s take a look at why IndiaMart is a great B2B platform with a stellar record for connecting buyers with the right sellers, and how you can generate quality leads from the platform. Let’s get started.

Lead Generation for IndiaMart Sellers

What Is IndiaMart?

IndiaMart is one of the leading B2B marketplaces in India. It is an online marketplace for businesses to buy and sell products. It is very similar to Alibaba, and it can be used to sell anything from computer accessories to your company's office furniture.

You can sell and buy almost anything on IndiaMart and this has made it an incredibly popular website. There are hundreds of thousands of products listed and you can find anything from books to bikes and everything in between.

How To Find Leads For Your Business - The Easy Way

  • Generating leads for your business is crucial. Working on getting leads and keeping new customers flowing in and keeping the business growth is one of the single most important things that you can do as a business owner.
  • After working with clients that we had while we were previously employed, we learned quickly how beneficial it was to have new customers coming in instead of just one or two. It wasn't an easy process, though.
  • To get more people in your company's door, you'll need to make sure you're making use of multiple channels/sites/media, utilizing several different strategies to implement, and finding ways for your team to reach out to dozens of potential clients a day.
  • It takes a lot of focus. If most or all of your energy is focused on developing a client base then it's going to be hard for you to keep up with other aspects of your company.
  • OR you could do it the easy way - generate more leads across all your media channels with the help of the Fieldproxy Lead Generator tool.

Let’s take a look at how you can achieve this in just a few simple steps, but first, we’ll need to understand why lead generation is important.

Why Is Lead Generation Important?

Lead generation is the process of gaining the interest of potential customers to increase future sales. It's as important as any other part of a company's sales process.

Knowing this, it’s probably no rocket science to deduce that every single lead is important to your business, since they may bring in revenue that will keep the company running.

Who Qualifies As A Lead?

Leads are essentially potential customers with whom a company has not yet done any monetary transaction, but who have given reason to believe they may want to in the future.

A good strategy for turning leads into sales is through following up your initial meetings with this person by listening very carefully and looking to build upon their unique needs rather than just throwing more information at them that they might not be ready for.

How Do I Find Leads For My Business?

There are quite a few ways to generate leads for your business but to start generating them through IndiaMart means you need to create a product listing, sort of like an advert for your service.

Product Listing On Indiamart

Indiamart is the largest B2B marketplace in India and is all set to open itself to other markets in the coming years. There is simply no doubt that the company is going to only get bigger with time.

Getting your business listed on Indiamart is one of the best ways to get inbound leads for your business. It does cost you a bit to get the premium version but worth checking out.

How To Sell On Indiamart?

Log on to Indiamart’s official website. The sell option is located in the top right corner of the website. To do so, begin by creating an account by having your email address and password handy.

  • Enter your name and mobile number.
  • Fill in the details about your business, such as the company name, email address, and other relevant data. Ensure that you enter a valid email address because otherwise, the verification link won't go to your inbox!
  • Once done, all you have to do now is add products to sell on Indiamart.
  • Add accurate details about your products
  • Upload neat pictures of the products.
  • Use cautionary advice notes wherever necessary.
  • Assert exactly what your product is and its details in the product description.

And voila! You’re all set to sell your product on Indiamart.

Advantages Of Selling On Indiamart

Get Leads 24x7

IndiaMart is an ideal platform for retail or suppliers seeking to transition from an offline to an online business. The 24*7 accessibility of IndiaMart allows buyers to contact sellers during any hour of the day, eliminating prior time and distance constraints.

Increased Revenue Generation Opportunity

Indiamart has an enormous user base of more than 100 million customers. Every day, Indiamart receives thousands of inquiries. As a result of the high volume of traffic Indiamart receives daily, sellers can sell their products at increased revenue due to increased exposure that is beneficial to the seller when they choose to advertise through Indiamart.

Secure Transactions

Indiamart’s security is industry leading and the platform only connects buyers and sellers who have reached a security agreement on price. For transactions to take place, payments are sent via gateway providers directly from the buyer to the seller, either through check or credit card payments, to ensure rapid processing.

Payments can typically be received within 2-48 hours as such it is one of IndianMart’s most advantageous features as it offers accelerated transaction times that other marketplaces can’t offer!


The Indiamart Inquiry Inbox keeps track of customer inquiries, and sellers can easily manage their online contacts. The Seller Dashboard makes it simple to monitor progress and stay organized.

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